Gossip Girl Cast at the CW Upfronts, 21 Maggio 2009

Looks like CW ad sales chief Rob Tuck broke the first deal of the upfront. The client?Bass Industries, the company owned by Gossip Girl’s Chuck Bass.
Bad boy Bass himself (that is, actor Ed Westwick) slunk out on the stage delivering a hilarious speech about his buy.

These are turbulent times, missteps are unacceptable, mistakes unforgivable. Even broadcast networks aren’t safe from this downturn. [Beat] Enough about NBC.

And the programming? “Most of it works just as well with the sound off,” said this busy romeo. “The CW is a must-buy. I’ll bet my Ascot on it.

The VP of Sales, Rob Tuck, came out and I braced myself for 15 minutes of boredom, but instead he threw out a few stats about the network and then said that they were really excited to introduce a huge new client that they landed. It's an account that they had been after for a long time. It's... Bass Industries. Naturally their CEO was on hand to talk about why he decided to affiliate himself with The CW. Ed Westwick came out on the stage at the Theatre at Madison Square Garden, in character, to talk about the tough economy. He says that the net "targets an audience that I understand -- young women." He tells folks to "enjoy America's Next Top Model, as I have... or you could watch it on TV." And he put in a plug for a raise for the cast of Gossip Girl. It was funny, very much Chuck Bass-style and filled with sexual innuendos -- about what you'd expect.